Club Fitness Rewards
A member loyalty campaign designed to turn everyday gym habits into real-world perks. Members could earn points through activities like checking in, hitting milestones, and engaging with the club, then redeem those points for rewards from local businesses and Club Fitness partners. I helped create the visual marketing materials that promoted the program and encouraged members to stay active and engaged.
I led the visual marketing for CF Rewards, finding new ways to get members’ attention and keep them engaged. Since our members were already used to seeing Club Fitness everywhere, we had to think outside the box and create something that felt fresh without straying too far from the brand. The goal was to take what was already familiar and find a way to evolve it.
One of the biggest factors in getting CF Rewards off the ground was figuring out what kinds of rewards we could offer through brand partners. That meant showing health and wellness businesses why partnering with Club Fitness was valuable for them, too. To help make the case, we created a partnership deck that highlighted our audience, reach, and the value we could bring to potential partners.
Once the final materials were completed, they were deployed across Club Fitness locations to support the launch. The response was immediate—within the first 24 hours, CF Rewards helped drive more than 2,000 new rewards members. In addition we were able to get eight partners in the St. Louis area to support our perks program.
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